Punk won his first World Championship in 2008, cashing in his Money in the Bank briefcase on a wobbly, just-beaten-up-by-Big-Dave Edge, but his first real Championship moment came when he cashed in his second briefcase on Jeff Hardy. Fans didn't react to Punk as a conquering hero the second time around because at the time Hardy was their conquering hero. If this happened two years later... well actually, that'd be impossible since Hardy would fail the piss test required of him to work for WWE and my guess is Punk wouldn't be caught dead in an Impact Wrestling ring. That being said, knowing what we know now, how was Punk the heel in this situation? Anyway, this is the epic promo that sealed the deal for Punk as a star performer in WWE, at least in my opinion.