Who knew you could bottle the scent of BONER.

Kenny Powers is a cool guy.  He is a self promoting G. He has a mullet. He wears all black. and he swears around women. Kenny Powers is cool as are the plethora of mo-fo's collaborating for this project but... can this action pact masterpiece propel K-Swiss from the current market position it holds and change peoples views concerning what the brand stands for? Did branding come before product R&D? I'll never not associate K-Swiss shoes with 4 stripes, being all white and worn by scrub cocks.  Not trying to put a damper a cinematic masterpiece here, maybe I'm just starting to become a realist. Scratch that, that would make me sad.